“Jay, what are you most curious about right now?”

Without thinking, I answered, “How AI is affecting people.”

It was my most honest, in-the-moment answer. And it’s still true.

Here’s why.

When most of us hear “AI,” we imagine people using it to hide who they are. That’s probably true, in some cases.

But I come across stats every day stating how millions of people worldwide are turning to AI for emotional support and social connection.

That doesn’t just invite our curiosity. It requires our attention.

AI is becoming a place people go for answers. A place to make sense of what they’re experiencing.

Not because they’re trying to hide who they are, but because they’re trying to discover who they are. It feels like the opposite of covering up: seeking out a judgment-free space to say what they really think, and name how they really feel.

Whether we like it or not, people are inviting AI into the most private moments of their lives.

And I get it.

There’s relief in being able to put your thoughts somewhere and get an immediate response back. No fear of being misunderstood. No discomfort having to defend yourself. No waiting for someone to have the emotional capacity to reply to your text.

People are using it to coach themselves through the moments they don’t feel ready to share with anyone else.

I’m drawn to it for the very same reasons.

But, at the same time, I never want progress to cost us our humanity.

That’s the tension I’ve been sitting with: how do we use AI in a way that supports our relationships without replacing them?

So, last year, I launched Jay Shetty AI exclusively to my Jay Shetty Certified Coaches to answer that question. I wanted to bridge the gap between technology and humanity by giving coaches a place to get coaching support, so they could, in turn, better help their clients.

Since then, thousands of coaching conversations have taken place with my digital mind. And what I’m hearing from my coaches is that it goes beyond their work. They’re now using it for personal clarity and guidance, too.

The truth is, as much as we crave connection with others—whether that’s a client, a friend, a family member, or even a stranger…

What my coaches have shown me is that when people have support to steady themselves first, they speak to others with more care. Especially in the conversations that matter.

So, today, I’m opening up my digital mind for the first time ever to the public.

I want you to spend a little time with it for free. Try a 5-minute voice call or 3 chat questions with no pressure or commitment. Just a simple test to see how real in-the-moment coaching advice can support you. I believe that if we can get the balance right, this technology won’t pull us away from each other. It might actually help bring us closer.

(After all, don’t we feel better when we’ve taken a moment to reflect and guide ourselves first before inviting other people into what we’re thinking?)

Take a few minutes today and try it for free. Then tell me how it felt by responding to the poll below.

Yesterday on my podcast, I sat down with sales leader and entrepreneur Shelby Sapp to unpack why sales isn’t about convincing others, but about understanding people, building trust, and believing in yourself. Shelby shared how the skills that helped her go from door-to-door sales to building a thriving business are the same skills we use every day: advocating for ourselves, navigating rejection, and communicating our value.

Shelby challenged the idea that confidence comes before action, revealing instead that confidence is built by doing uncomfortable things repeatedly and overcoming rejection.